# Home

Welcome to Mail Rocket, your go-to platform for sending personalized mass emails directly from Gmail. This guide will walk you through the essentials of using Mail Rocket efficiently.

### **What is Mail Rocket?**

Mail Rocket is a powerful mail merge tool designed to simplify the process of sending personalized emails in bulk using a single email template. It seamlessly integrates with Gmail, allowing you to craft customised messages and send them to multiple recipients at once.

### **Why Use Mail Rocket?**

* **Time-Saving Efficiency**: With Mail Rocket, you can compose one email template and personalize it for each recipient, saving you valuable time compared to manual email sending.
* **Personalization**: Each email can be tailored with specific details such as recipient names, company information, or custom fields to create a more engaging and relevant message.
* **Increased Productivity**: By automating the sending process, Mail Rocket helps you focus on other important tasks while ensuring your emails reach the right audience effectively.

### Features of Mail Rocket Premium

Upgrade to Mail Rocket Premium for unrestricted access to all features, ensuring a smooth and personalized email outreach experience while prioritizing privacy and efficiency.

{% embed url="<https://mailrocket.io/pricing>" %}

* **Send up to 2000 emails per day with Gmail**: Benefit from higher email sending limits to reach more recipients.
* **Real-time Email Tracking**: Track email opens and clicks in real-time.
* **File Attachments**: Include various file types like PDFs, Word documents, images, and more in your emails.
* **Insert Images**: Enhance your email templates by inserting images directly into your messages, creating visually engaging content.
* **Personalized Attachments**: Attach multiple personalized attachments to each recipient.
* **Delay Between Emails**: Set a delay between sending emails to optimize deliverability and reduce the risk of being marked as spam.
* **Max Emails per Day**: Control the volume of emails sent per day for each campaign to manage delivery rates effectively and maintain email sender reputation.
* **Schedule Campaigns**: Plan and schedule campaigns for a future date, ensuring timely and strategic outreach to your target audience.

Now that you understand the basics, let's dive into each step to get you started with Mail Rocket efficiently! If you have any questions along the way, [our support team](https://mailrocket.io/support) is here to assist you. Happy merging!


# Install Mail Rocket

Mail Rocket offers seamless integration with Google Sheets, allowing you to launch email marketing campaigns directly from your spreadsheets. Follow these steps to install Mail Rocket for your Gmail account:

### **1. Go to Google Workspace Marketplace**

{% embed url="<https://workspace.google.com/marketplace/app/mail_rocket_mail_merge_for_gmail/1036533615905>" %}

Visit the [<mark style="color:purple;">Google Workspace Marketplace</mark>](https://workspace.google.com/marketplace/app/mail_rocket_mail_merge_for_gmail/1036533615905) to access a curated selection of enterprise apps that enhance the features of native Google Cloud apps.

<figure><img src="/files/eJwf2HRiau3NkObps3pE" alt=""><figcaption></figcaption></figure>

### 2. Install the Mail Rocket Add-on

* Click on the "**Install**" button.

<figure><img src="/files/ukxDO5RFzK2ubcNrOEvD" alt=""><figcaption></figcaption></figure>

* A consent popup will appear. Click on "**Continue**".

<figure><img src="/files/i3kbN5SAF0S6acN8q9F2" alt=""><figcaption></figcaption></figure>

* Select the Google account on which you wish to install Mail Rocket.

<figure><img src="/files/SxdFROMgOIjsnTUQL6ux" alt=""><figcaption></figcaption></figure>

* Review the permissions and click on "**Allow**".

<figure><img src="/files/ZDVC36YWbsQuYwRiWwBd" alt=""><figcaption></figcaption></figure>

* Click on "**Next**".

<figure><img src="/files/tBeQ4779PBeQaMu2hMKe" alt=""><figcaption></figcaption></figure>

* Click on "**Done**".

<figure><img src="/files/SmmN28q212rDeW2hvpiD" alt=""><figcaption></figcaption></figure>

### **3. Open Mail Rocket add-on inside Google Sheets**

Congratulations! Mail Rocket is now successfully installed.

* To begin using the app, simply open a Google Sheets spreadsheet.
* Navigate to the Extensions menu, and select Mail Rocket > Open Mail Rocket.

{% embed url="<https://docs.mailrocket.io/getting-started/mail-rocket-tutorial>" %}

<figure><img src="/files/4TWypY8QOoAZhxxh5O85" alt=""><figcaption></figcaption></figure>


# Mail Rocket Tutorial

Learn how to launch your first mail merge campaign with Mail Rocket right within Gmail.

### **1.** Prepare an Email Contact List in Google Sheets

Begin by creating a new Google Sheet or using an existing one. Create a header row containing column header names such as name, email address, and other details of the recipients.

<figure><img src="/files/n8WtdpnD5pWyHzSy368J" alt=""><figcaption></figcaption></figure>

### 2. Launch Mail Rocket and Start a New Mail Merge

1. In the top menu bar, go to Extensions
2. Click on "Mail Rocket: Mail Merge for Gmail"
3. select "Create New Mail Merge"

This opens Mail Rocket in a popup screen.

<figure><img src="/files/X698M4Qww4n2r9TGQlCp" alt=""><figcaption></figcaption></figure>

### 3. Customize Your Mail Merge Campaign

Configure your mail merge campaign by personalizing settings such as email tracking, CC, BCC, reply settings, and the sender's name. Tailor these options to meet your specific preferences and campaign requirements.

<figure><img src="/files/twNFI47YMTHaKEocIadM" alt=""><figcaption></figcaption></figure>

### 4. Create Your Email Template

Easily create your email template using Mail Rocket's user-friendly yet powerful rich text email editor. This tool is equipped with dynamic variables, and supports attachments, links, and images, making it simple for you to design a compelling and customized email.

<figure><img src="/files/DOuyT7nFx7kSEK2o6P7O" alt=""><figcaption></figcaption></figure>

### 5. Launch Your Campaign

Once your campaign is configured, proceed to publish it. Schedule the campaign for a specific time or start sending emails immediately. With Mail Rocket's robust email delivery engine, rest assured that every email will reach your recipients' inbox, avoiding the spam folder.

<figure><img src="/files/cSL5k4OlSHhTAjTK0AYh" alt=""><figcaption></figcaption></figure>

### 6. Monitor Your Campaign Report

Keep tabs on your campaign's performance by accessing the tracking report. This report provides comprehensive details of the selected campaigns, including the tracking of sent and opened emails. Stay informed about the effectiveness of your outreach efforts.

<figure><img src="/files/kQRvNO9mEMm1ncmNCG1B" alt=""><figcaption></figcaption></figure>


# Advanced features

Certain features are exclusively available with Mail Rocket Premium.


# Email tracking

Track emails sent in real-time and gain valuable insights into recipient engagement with Mail Rocket's advanced email tracking capabilities.

{% hint style="success" %}
Email tracking is a Mail Rocket Premium feature.\
[<mark style="color:purple;">Upgrade to Premium</mark>](https://mailrocket.io/pricing)
{% endhint %}

### How to enable email tracking

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="/files/Y5VFVZSrachfLtxYXHyy" alt=""><figcaption></figcaption></figure>

* Select "**Email Tracking (Opened and Clicked)**" under More Options while creating mail merge.

<figure><img src="/files/FozsX9FCANQqhBZavt1j" alt=""><figcaption></figcaption></figure>

### **How to check mail merge status in Google Sheets**

After sending emails, a "**Mail Merge Status**" column is created in your spreadsheet, indicating whether emails were sent successfully, opened, or clicked.

* **SENT**: Indicates that the email was sent successfully.
* **OPENED**: Indicates that the recipient opened the email.
* **CLICKED**: Indicates that a link within the email was clicked.
* **UNSUBSCRIBED**: Indicates that the recipient has unsubscribed.

{% content-ref url="/pages/g4xuJBRzwY4N8i8mhRja" %}
[Unsubscribe Link](/getting-started/advanced-features/unsubscribe-link)
{% endcontent-ref %}

<figure><img src="/files/Xcnh29B4zsJOVtNsvuKA" alt=""><figcaption></figcaption></figure>

### Open Tracking report

Once all emails have been sent, Mail Rocket generates a comprehensive tracking report that shows the number of emails sent, opened, clicked and unsubscribed.&#x20;

Access the tracking report conveniently from the Add-ons menu under extensions > Mail Rocket: Mail Merge For Gmail > Open Tracking Report.

<figure><img src="/files/w9Z9EP9UKNkmQ8Pf0qpy" alt=""><figcaption></figcaption></figure>

The tracking report sidebar provides insights into open and click rates:

* **Open Rate**: Indicates the percentage of emails that were opened by recipients.
* **Click Rate**: Indicates the percentage of emails containing clickable links that were clicked by recipients.

<figure><img src="/files/Ij6GEm9MPpyRKebOMmBn" alt=""><figcaption></figcaption></figure>

**Refreshing Stats:**

To update the tracking stats in the report, simply click the refresh icon located at the bottom left corner of the sidebar.

**Accessing Tracking Data:**

The tracking report displays data from the first "Mail Merge Status" column in the spreadsheet. To view tracking data from previous campaigns, select the "Mail Merge Status" columns accordingly.

**Accuracy of Email Tracking:**

Mail Rocket tracks opens and clicks in real-time using industry-standard methods, such as adding a small image (1x1 pixel) to each email. However, email tracking accuracy may vary due to email providers' policies on image loading and privacy settings.

* **Open Tracking**: The accuracy of open tracking depends on email providers' behavior regarding image loading and privacy settings.
* **Click Tracking**: Each tracked link is uniquely identified to your account, ensuring accurate click tracking while preserving email deliverability.


# Personalized email templates

To create a new email template, start a new mail merge campaign by going to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create a new Mail Merge Campaign** in your Google Sheet.

<figure><img src="/files/AmEhbhZuPzgSRnNheqgf" alt=""><figcaption></figcaption></figure>

### **How to Personalize Email Content**

1. **Set Up Your Google Sheets Spreadsheet**:
   * Open a new Google Sheets spreadsheet and add your contact list, ensuring each recipient's email address is in a separate row.
   * Include columns for personalized variables (e.g., first name, guest, topic, city, conference).
2. **Insert Personalized Variables**:
   * Use merge tags (e.g., {{ firstname }}) in your email content to dynamically populate personalized data from your spreadsheet.

In the Email Template section, click "Create Email Template". Mail Rocket's advanced rich text email editor opens. Design your email template.

<figure><img src="/files/KYdHjwIM80YF13F5Ml7t" alt=""><figcaption></figcaption></figure>

### The Editor Interface

1. **Text Size:** Heading (H1, H2, H3, H4) and normal body text are available.
2. **Links:** Add links to your email template.
3. **Attachments:**  Insert various file attachments like PDFs, Word documents, images, and more
4. **Variables:** Insert any sheet column as a variable. This will replace the variable with the value present in that column for the current row. Eg: {{ name }}.

### Manage Templates

Mail Rocket provides the ability to edit existing templates and delete unwanted templates.

<figure><img src="/files/ggyYoNps7HosfSSgTCtj" alt=""><figcaption></figcaption></figure>


# Preview emails

Mail Rocket lets you preview your emails before sending them out. Previewing emails is essential for detecting any issues and ensuring a successful merge.

### **Steps to Preview Your Emails**

* Open Mail Rocket: Mail Merge For Gmail > Create Mail Merge

<figure><img src="/files/w9Z9EP9UKNkmQ8Pf0qpy" alt=""><figcaption></figcaption></figure>

* **Select Your Email Template**: Choose the email template you want to preview before sending.

<figure><img src="/files/7N45tsIyWXqsJpCgogxL" alt=""><figcaption></figcaption></figure>

* Click on "**Preview Email**" button at the bottom right corner.

<figure><img src="/files/czXFdMkeU6bBzkVEIN7F" alt=""><figcaption></figcaption></figure>

* Click on "**Receive test Email"** to send a test email to your own email address. This allows you to check and preview the email exactly as it will appear to recipients.


# Unsubscribe Link

Including an unsubscribe link in your emails allows recipients to opt out easily, reducing the likelihood of your emails being marked as spam.

### **How to Include an Unsubscribe Link**

Open Mail Rocket and create a new email template or edit an existing template.

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="/files/w9Z9EP9UKNkmQ8Pf0qpy" alt=""><figcaption></figcaption></figure>

* Create a new template or edit an existing template.
* Click on "**Insert Variable**" dropdown.
* From the dropdown menu, choose the "**Unsubscribe Link**" option.

<figure><img src="/files/xHk6exq1GBu0fqd161Uh" alt=""><figcaption></figcaption></figure>

* An Unsubscribe Link will automatically be added to the end of your email template.
* Customize the text and formatting of the unsubscribe link as needed.

<figure><img src="/files/ssz3F1tesAl1MBRC4hXU" alt=""><figcaption></figcaption></figure>


# File Attachments

Mail Rocket allows you to include attachments in your Gmail mail merges by uploading multiple files directly into your email template.

{% hint style="success" %}
File Attachments is a Mail Rocket Premium feature.\
[<mark style="color:purple;">Upgrade to Premium</mark>](https://mailrocket.io/pricing)
{% endhint %}

Mail Rocket also supports personalized attachments that is unique per recipient. Read more on how to add personalized attachments in the link below:

{% embed url="<https://docs.mailrocket.io/getting-started/advanced-features/personalized-attachments>" %}

{% hint style="warning" %}
Mail Rocket supports file attachments up to 5MB. For larger files, use a Google Drive link.

[#how-to-attach-large-files-larger-than-5-mb-using-google-drive-link](#how-to-attach-large-files-larger-than-5-mb-using-google-drive-link "mention")
{% endhint %}

### **How to Attach Files in Mail Rocket**

* Launch Mail Rocket and navigate to the email template section.
* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="/files/w9Z9EP9UKNkmQ8Pf0qpy" alt=""><figcaption></figcaption></figure>

* Create a new template or edit an existing template.
* Click on "**File Attachment**" button as shown in the screenshot below.

<figure><img src="/files/SjMUt3fLNhZf65JFCKPg" alt=""><figcaption></figcaption></figure>

* Drag and drop your files or click on "**Click to Upload**"

<figure><img src="/files/I9g3jGPLdOcg0HkiaL5V" alt=""><figcaption></figcaption></figure>

* Click to "**Add Attachment**" to save attachment.

<figure><img src="/files/ZwHQdobBu9DHPmoI5maA" alt=""><figcaption></figcaption></figure>

* Attachment preview is visible at the bottom of the email editor as shown in the screenshot below

{% hint style="warning" %}
Mail Rocket supports up to 5 attachments per mail merge. This included file attachments + Personalized attachments

[Personalized attachments](/getting-started/advanced-features/personalized-attachments)
{% endhint %}

<figure><img src="/files/Ypo030QOqpUjjjLwCHEy" alt=""><figcaption></figcaption></figure>

### **How to Attach Large Files (larger than 5 MB)**  using Google Drive link.

Mail Rocket Supports Google Drive links as attachments.

{% hint style="success" %}
In Gmail, Google Drive links will appear as attachments in your recipient's inbox.
{% endhint %}

* Create a new template or edit an existing template.
* Select text which needs to be hyperlinked. For example, in the screenshot below "list of holidays PDF" is selected.
* Then, click on "**Add Link**" button as shown in the screenshot below.

<figure><img src="/files/cfXQlM6bMfj2MZCHRR83" alt=""><figcaption></figcaption></figure>

* Make sure the link is publicly accessible or the recipient has access to the file.
  1. Upload your file to your Google Drive.
  2. **Right-click** on your file.
  3. Go to "**Share**", then click on "**Share**".&#x20;
  4. Under "**General access**", select "**Anyone with link**".
  5. Copy the link that Google Drive gives you.
* Enter a Google Drive link in the popover as shown in the screenshot below.

<figure><img src="/files/EWAMVfcdivqISMnQ3lGG" alt=""><figcaption></figcaption></figure>

* Click on "**Save**".
* In Gmail, Google Drive links will appear as attachments in your recipient's inbox.

<figure><img src="/files/1UyqHGKNR5JSuOfDD6fK" alt=""><figcaption></figcaption></figure>

<br>


# Insert Images

Mail Rocket allows you to insert images directly into the email editor. You can also copy and paste images directly into the editor.

{% hint style="success" %}
Insert Images is a Mail Rocket Premium feature.\
[<mark style="color:purple;">Upgrade to Premium</mark>](https://mailrocket.io/pricing)
{% endhint %}

### How to insert images into the editor

* Launch Mail Rocket and navigate to the email template section.
* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="/files/Y5VFVZSrachfLtxYXHyy" alt=""><figcaption></figcaption></figure>

* In the editor menu, Click on "**Insert Images**" button as shown in the screenshot below.

<figure><img src="/files/BJAAmdWADZxQn4hUpesB" alt=""><figcaption></figcaption></figure>

* Drag and drop your images or click on "**Click to Upload**"

<figure><img src="/files/emuj399w3jCT9IeRh71L" alt=""><figcaption></figcaption></figure>

* Click to "**Insert Image**" to add and preview the image in the email editor.

<figure><img src="/files/Qckle140jaMuRqIaLy72" alt=""><figcaption></figcaption></figure>

The uploaded image is visible in the email editor as shown in the screenshot below.

<figure><img src="/files/WUImgQD0Yd9dz4PDsDZo" alt=""><figcaption></figcaption></figure>

{% hint style="danger" %}
Mail Rocket supports images up to 2 MB in size.
{% endhint %}


# Add Cc, Bcc and Reply-To

In Mail Rocket, you have the flexibility to include Cc (Carbon copy), Bcc (Blind carbon copy), and specify a Reply-To address when sending out your email campaigns. These features enable you to manage additional recipients and streamline communication. Here's how you can use them effectively:

### **Prepare Your Contact List**

Start by preparing your Google Sheets document containing your recipient list for the email campaign.

<figure><img src="/files/87ozOs6HoD2Xb7dRIyso" alt=""><figcaption></figcaption></figure>

### **Add Cc** recipients

* Within your spreadsheet, insert a new **column labeled "cc"** to specify Cc recipients.
* In the "cc" column, input the email addresses of the recipients you wish to include as Cc recipients for each corresponding row.

<figure><img src="/files/BNLGUdFxfI0S33rtl0za" alt=""><figcaption></figcaption></figure>

### **Adding Bcc Recipients**

To include recipients as Bcc (Blind carbon copy), follow similar steps as adding Cc recipients:

* Within your spreadsheet, insert a new **column labeled "bcc"** to specify Bcc recipients.
* In the "bcc" column, input the email addresses of the recipients you wish to include as Bcc recipients for each corresponding row.

<figure><img src="/files/BNLGUdFxfI0S33rtl0za" alt=""><figcaption></figcaption></figure>

### **Setting a Reply-To Address**

* Within your spreadsheet, insert a new **column labeled "replyto"** to specify  Reply-To Address.
* In the "replyto" column, input the  Reply-To email address.
* All replies to your campaign will be directed to the specified Reply-To address, allowing you to centralize responses.

<figure><img src="/files/BNLGUdFxfI0S33rtl0za" alt=""><figcaption></figcaption></figure>

### Disabling Cc, Bcc and Reply-To

If you have prepared a contact list with Cc, Bcc, or Reply-To columns but prefer not to use these options during your email campaign setup, Mail Rocket allows you to disable them easily.

* Open Mail Rocket: Mail Merge For Gmail > Create Mail Merge

<figure><img src="/files/Y5VFVZSrachfLtxYXHyy" alt=""><figcaption></figcaption></figure>

* Click on the "**Setup Cc, Bcc, Reply-To**" button under settings

<figure><img src="/files/hgWl66AOsGtJBNlaO2Pu" alt=""><figcaption></figcaption></figure>

* Disable Cc, Bcc, Reply-To options as per your preference.

<figure><img src="/files/CQkqlsbhYGQQd7c0H5fy" alt=""><figcaption></figcaption></figure>


# Add multiple recipients

Mail Rocket offers the flexibility to send emails to multiple recipients simultaneously, including the option to add multiple Cc (Carbon copy) and multiple Bcc (Blind carbon copy) recipients. Follow these simple steps to include multiple recipients in your email campaigns:

### **Adding Multiple "To" Recipients**

In the email column containing the list of recipients, input the email addresses of all recipients you wish to include, separated by commas.

<figure><img src="/files/xdeMV0I42TgFFPLlYA2I" alt=""><figcaption></figcaption></figure>

### **Adding Multiple "Cc" or "Bcc" Recipients**

In the "cc" or "bcc" column containing the list of recipients, input the email addresses of all additional Cc or Bcc recipients you wish to include, separated by commas.

<figure><img src="/files/bhY1QL6ZSG5ltshCxNVa" alt=""><figcaption></figcaption></figure>


# Personalized link

Mail Rocket allows you to include personalized hyperlinks in your email campaigns, directing each recipient to a unique URL. Follow these steps to create and integrate personalized links seamlessly:

### **Use the =HYPERLINK Formula in Google Sheets**

Create or open your Google Sheets document containing your recipient list.

* Insert a new "**link**" column to your contact list
* Use the `=HYPERLINK` Formula
* For Example, `=HYPERLINK("https://example.com", "Visit Example Website")`

{% hint style="warning" %}
Replace `"https://example.com"` with your desired URL and `"Visit Example Website"` with the text you want to display for the hyperlink.
{% endhint %}

<figure><img src="/files/UV4R92ggh0UDRlA9dWTL" alt=""><figcaption></figcaption></figure>

### **Adding Personalized Links to Your Email Template**

Open Mail Rocket and create a new email template or edit an existing template.

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="/files/Y5VFVZSrachfLtxYXHyy" alt=""><figcaption></figcaption></figure>

* In the email template editor, click on "**Insert variable**" in the toolbar.
* Choose the "**Personalized links**" variable from the dropdown list. This variable will appear only if you have a corresponding "**link**" column in your spreadsheet.

<figure><img src="/files/F1FI6jOvAT4Xk2f4p0hA" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/S9erpT04ab3Qwswp8ed0" alt=""><figcaption></figcaption></figure>


# Personalized attachments

With Mail Rocket, you can effortlessly add personalized attachments to your email campaigns, ensuring each recipient receives a unique attachment tailored to their information.

{% hint style="success" %}
Unsubscribe Link is a Mail Rocket Premium feature.\
[<mark style="color:purple;">Upgrade to Premium</mark>](https://mailrocket.io/pricing)
{% endhint %}

### How to add Personalized Attachments

Create or open your Google Sheets document containing your recipient list.

* Insert a new "**attachment**" column to your contact list.
* Upload your file to your Google Drive.
  * **Right-click** on your file.
  * Go to "**Share**", then click on "**Share**".&#x20;
  * Under "**General access**", select "**Anyone with link**".
  * Copy the link that Google Drive gives you.
* Enter a Google Drive link in the "**attachment**" column of the respective recipients as shown in the screenshot below.

{% hint style="success" %}
Add multiple attachments by inserting new colums "**attachment1**", "**attachment2**", "**attachment3**", "**attachment4**".

Mail Rocket supports a **maximum of 5 attachments** including email template attachments.

Mail Rocket supports attachments **up to 5MB**. For larger files, use a Google Drive link.

[File Attachments](/getting-started/advanced-features/file-attachments#how-to-attach-large-files-larger-than-5-mb-using-google-drive-link)
{% endhint %}

<figure><img src="/files/QGTcwmcwyIPaQYz1oNod" alt=""><figcaption></figcaption></figure>

### Disabling Personalized attachments

If you have prepared a contact list Personalized attachments but prefer not to use these options during your email campaign setup, Mail Rocket allows you to disable them easily.

* Open Mail Rocket: Mail Merge For Gmail > Create Mail Merge

<figure><img src="/files/DBG8Kj8tDFkDb0is3axN" alt=""><figcaption></figcaption></figure>


# Filter recipients

Mail Rocket allows you to filter your contact list and send targeted email campaigns to specific segments.&#x20;

{% hint style="success" %}
When a filter is applied, emails will only be sent to visible rows of the selected spreadsheet.
{% endhint %}

### How to filter your contact list

* Open the Google Sheet containing your contact list
* Click on the row number "1" to select the entire first row of your spreadsheet.

<figure><img src="/files/o0JvZZp0fUbc8VAUTYpd" alt=""><figcaption></figcaption></figure>

* In the toolbar, click the filter icon (a funnel-shaped icon). This will activate filters for each column header in your sheet.

<figure><img src="/files/FL66KOOBgsyCt9JnKRED" alt=""><figcaption></figcaption></figure>

* **Apply Filters**
  1. **Filter by Condition:** Click the filter icon on a column header, then choose from various conditions such as text contains, is empty, is not empty, etc.
  2. **Filter by Values:** Uncheck data points you want to exclude or select specific values to include.
  3. **Search:** Use the search box to filter data points by typing keywords related to the desired criteria.

<figure><img src="/files/KE7SUcGqqlxO0a3td3lO" alt=""><figcaption></figcaption></figure>


# Max emails per day

Mail Rocket provides options to set limits on the number of emails sent per day for each campaign, ensuring optimal deliverability.

By setting maximum emails per day for each campaign in Mail Rocket, you can effectively manage email delivery rates and safeguard your sender reputation

{% hint style="success" %}
Max emails per day is a Mail Rocket Premium feature.\
[<mark style="color:purple;">Upgrade to Premium</mark>](https://mailrocket.io/pricing)
{% endhint %}

### How to set up max emails per day

* Go to extensions -> **Mail Rocket: Mail Merge For Gmail** -> **Create Mail Merge**

<figure><img src="/files/Y5VFVZSrachfLtxYXHyy" alt=""><figcaption></figcaption></figure>

* Click on the checkbox to enable "**Max emails per day**", then set the limit.

<figure><img src="/files/bGUuEx4HPQMuFtiWlvN2" alt=""><figcaption></figcaption></figure>

### **Why Set Maximum Emails Per Day?**

* **Delivery Rate Management:** Limiting daily email volume helps maintain a consistent delivery rate without overwhelming recipient servers.
* **Email Sender Reputation:** By adhering to recommended sending limits, you reduce the risk of being flagged as spam and protect your sender reputation.


# Delay between emails

To enhance deliverability and minimize the risk of being flagged as spam, it's essential to configure a delay between sending emails.

Mail Rocket offers options to customize the delay between emails for each campaign.

{% hint style="success" %}
Delay between emails is a Mail Rocket Premium feature.\
[<mark style="color:purple;">Upgrade to Premium</mark>](https://mailrocket.io/pricing)
{% endhint %}

### How to set up Delay between emails

* Go to extensions -> **Mail Rocket: Mail Merge For Gmail** -> **Create Mail Merge**

<figure><img src="/files/4TWypY8QOoAZhxxh5O85" alt=""><figcaption></figcaption></figure>

* Click on the checkbox to enable "**Delay between emails**", then set the delay in seconds.

{% hint style="success" %}
Mail Rocket supports **up to 60 seconds** delay between emails
{% endhint %}

<figure><img src="/files/b8EdV0WvsvibQJULWo3j" alt=""><figcaption></figcaption></figure>

### **Benefits of Setting a Delay**

* **Optimized Deliverability:** Spacing out email delivery helps avoid overwhelming recipient servers and improves overall deliverability rates.
* **Reduced Spam Risk:** By sending emails at intervals, you reduce the likelihood of triggering spam filters or being marked as spam by recipient email providers.


# Schedule campaign

With Mail Rocket, you can schedule campaigns in advance.

{% hint style="success" %}
Schedule campaign is a Mail Rocket Premium feature.\
[<mark style="color:purple;">Upgrade to Premium</mark>](https://mailrocket.io/pricing)
{% endhint %}

### How to Schedule a mail merge campaign

* Go to extensions -> **Mail Rocket: Mail Merge For Gmail** -> **Create Mail Merge**

<figure><img src="/files/w9Z9EP9UKNkmQ8Pf0qpy" alt=""><figcaption></figcaption></figure>

* Click on the checkbox to enable "**Schedule campaign**".

<figure><img src="/files/dp64lQHzjQfpWflaw9d9" alt=""><figcaption></figcaption></figure>

* Select the date and time and click "**Schedule Send**".

<figure><img src="/files/jvOIYOS8Lpg8fDXXOvJZ" alt=""><figcaption></figcaption></figure>


# Email quota

To maintain system health and prevent misuse, Google sets various limits on email sending, including the number of emails per day and recipients per email.

* Personal Gmail accounts (@gmail.com) have a limit of **500 emails** per 24 hours [<mark style="color:purple;">Learn More</mark>](https://support.google.com/mail/answer/22839?hl=en).
* Google Workspace (formerly G Suite) accounts have a limit of **2000 emails** per 24 hours [<mark style="color:purple;">Learn More</mark>](https://support.google.com/a/answer/166852?hl=en).

### **Daily sending limits in Mail Rocket**

{% hint style="success" %}
Upgrade to Mail Rocket Premium to send upto 2000 emails per day - \
[<mark style="color:purple;">https://mailrocket.io/pricing</mark>](https://mailrocket.io/pricing)
{% endhint %}

The number of emails you can send using Mail Rocket depends on both Gmail's sending limits and your subscription plan.&#x20;

Gmail imposes its own daily sending limits, which may vary based on your account's history and reputation.

<table data-full-width="true"><thead><tr><th>Google Account Type</th><th>Mail Rocket Plan</th><th>Daily Email Quota</th></tr></thead><tbody><tr><td>Gmail account (@gmail.com)</td><td>Free</td><td>50 emails / day</td></tr><tr><td>Gmail Workspace account</td><td>Free</td><td>50 emails / day</td></tr><tr><td>Gmail account (@gmail.com)</td><td>Premium</td><td>500 emails / day</td></tr><tr><td>Gmail Workspace account</td><td>Premium</td><td>2000 emails / day</td></tr></tbody></table>

### **Email Quota Reset and Monitoring**

Your daily email quota resets 24 hours after your latest campaign. For example you send an email campaign at 10 AM on Monday, your daily email quota resets at 10 AM on Tuesday.

Here's how Mail Rocket helps you manage your quota effectively:

* **Real-time Quota Monitoring**: Each time you send an email campaign, Mail Rocket automatically checks your quota status.
* **Warning Notifications**: If you attempt to send more emails than your current quota allows, Mail Rocket will notify you in advance, ensuring that you stay within your limits.

### **How is the email quota calculated?** <a href="#how-is-the-email-quota-calculated" id="how-is-the-email-quota-calculated"></a>

The email quota is based on the total number of recipients, including To and Cc recipients. For example, if you send a mail merge to 50 recipients and include 1 Cc recipient in each email, the total quota usage would be 50 To-recipients + 50 Cc-recipients = 100 recipients.


# Sending guidelines

Before sending a large volume of emails using Mail Rocket, it's crucial to follow these best practices to enhance your opening rates and avoid being flagged as spam.

### **Best Practices for Mail Merge with Gmail**

Mail Rocket sends emails directly from your Gmail account and automatically adds a sending delay between each email (This can be customized with Mail Rocket Premium subscription).&#x20;

This approach maximizes your chances of landing in the primary inbox and reduces the risk of emails being marked as spam compared to other email sending platforms.

To ensure optimal email deliverability and comply with Google's anti-spam policies, follow these guidelines:

#### **1. Warm-up Your Email Account**

If your Gmail account is new or has been inactive, start by sending emails to a small list of recipients (e.g., 20 to 50 recipients). Focus on engagement metrics such as open rates before scaling up your campaigns gradually over time.

#### **2. Collect Responses and Engage**

The initial email sent to new recipients should aim to generate engagement. Encourage clicks or replies as Gmail values recipient interaction, which sets a positive deliverability precedent for future campaigns.

#### **3. Personalize Your Emails**

When sending emails to multiple recipients, it's highly effective to personalize your messages. By tailoring your content to specific audiences, you can significantly enhance engagement and results.

Consider using personalized variables to further customize your emails. For example, personalizing the subject line can notably boost your open rates.

#### **4. Write Naturally**

Ensure your email content is concise and free of spam triggers. Follow these do's and don'ts for effective email communication:

* Do's:
  * Use short and informative subject lines.
  * Keep email content concise with proper spelling and grammar.
  * Avoid excessive use of images (80% text to 20% image ratio).
* Don'ts:
  * Avoid using excessive uppercase letters or exclamation marks.
  * Refrain from using a variety of fonts, colors, or misleading links.

#### **5. Optimize Email Structure**

Maintain a clean HTML structure by composing emails directly within Mail Rocket or Gmail's text editor. Avoid copying and pasting content from external sources.

#### **6. Clean Contact List**

Regularly update your contact list to remove invalid or inactive email addresses. Ensure recipients have opted in to receive your emails to maintain engagement and prevent spam complaints.

#### **7. Provide Opt-out Options**

Include clear instructions for recipients to unsubscribe from future emails. Honoring opt-out requests promptly is essential for maintaining compliance and trust.

{% hint style="warning" %}
**Caution: Google Account Suspension**&#x20;

Google may suspend your account if you violate their policies. Familiarize yourself with the following articles by Google:

* [<mark style="color:purple;">Gmail Sending Limits in Google Workspace</mark>](https://support.google.com/a/answer/166852?hl=en)
* [<mark style="color:purple;">Limits for Sending & Getting Mail</mark>](https://support.google.com/mail/answer/22839?hl=en)
* [<mark style="color:purple;">Bulk email sending guidelines</mark>](https://support.google.com/a/answer/81126?hl=en\&ref_topic=7279058\&visit_id=638500461676601997-1121880216\&rd=1)
* [<mark style="color:purple;">Spam and abuse policy in Gmail</mark>](https://support.google.com/a/answer/178266?hl=en\&ref_topic=28609)
  {% endhint %}

<br>


# FAQs

Frequently Asked Questions about Mail Rocket

Here are answers to the most commonly asked questions regarding Mail Rocket:

### Getting Started With Mail Rocket

* [<mark style="color:purple;">How to install Mail Rocket?</mark>](https://docs.mailrocket.io/getting-started/install-mail-rocket)
* [<mark style="color:purple;">How to personalize emails with Mail Rocket?</mark>](https://docs.mailrocket.io/getting-started/advanced-features/personalized-email-templates)
* [<mark style="color:purple;">How to add attachments in Mail Rocket?</mark>](https://docs.mailrocket.io/getting-started/advanced-features/file-attachments)
* [<mark style="color:purple;">How to schedule campaigns in Mail Rocket?</mark>](https://docs.mailrocket.io/getting-started/advanced-features/schedule-campaign)

### Account & Subscription

* [<mark style="color:purple;">How to upgrade to Mail Rocket Premium?</mark>](https://docs.mailrocket.io/help-center/faqs/account-and-subscription#how-to-upgrade-to-mail-rocket-premium)
* [<mark style="color:purple;">Why is my email quota 500 instead of 2000 emails per day?</mark>](https://docs.mailrocket.io/help-center/faqs/account-and-subscription#why-is-my-email-quota-500-instead-of-2000-emails-per-day)
* [<mark style="color:purple;">How to cancel my subscription?</mark>](https://docs.mailrocket.io/help-center/faqs/account-and-subscription#how-to-cancel-my-subscription)
* [<mark style="color:purple;">How to update payment method?</mark>](https://docs.mailrocket.io/help-center/faqs/account-and-subscription#how-to-update-payment-method)
* [<mark style="color:purple;">How to transfer subscription to a different email address?</mark>](https://docs.mailrocket.io/help-center/faqs/account-and-subscription#how-to-transfer-subscription-to-a-different-email-address)


# Account & subscription

### How to upgrade to Mail Rocket Premium?

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="/files/4TWypY8QOoAZhxxh5O85" alt=""><figcaption></figcaption></figure>

* Click on the "**UPGRADE PLAN**" button as shown in the screenshot below

<figure><img src="/files/indlVEuniBlmAdSzqXXR" alt=""><figcaption></figcaption></figure>

* This will open pricing page. Alternatively you can also visit [<mark style="color:purple;">https://mailrocket.io/pricing</mark>](https://mailrocket.io/pricing)

{% embed url="<https://mailrocket.io/pricing>" %}

### Why is my email quota 500 instead of 2000 emails per day?

Mail Rocket Premium lets you send up to 2000 emails per day. But this depends on your Google account type.

In order to safeguard against spam and maintain account security, Gmail limits the number of emails you can send per day as follows:

* **Google Workspace** (formerly G Suite) accounts are limited to **2000 recipients** per day.
* Regular **Gmail accounts** (@gmail.com) are limited to **500 recipients** per day.

Mail Rocket Premium allows users to send personalized emails within these Gmail-enforced limits.

### How to cancel my subscription?

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Manage Account**

<figure><img src="/files/w9Z9EP9UKNkmQ8Pf0qpy" alt=""><figcaption></figcaption></figure>

* Under manage subscription, Click on the "**CANCEL SUBSCRIPTION**" button as shown in the screenshot below.

<figure><img src="/files/EHvMpkABpHzfYqq45rFI" alt=""><figcaption></figcaption></figure>

### How to update payment method?

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Manage Account**

<figure><img src="/files/w9Z9EP9UKNkmQ8Pf0qpy" alt=""><figcaption></figcaption></figure>

* Under manage subscription, Click on the "**UPDATE PAYMENT METHOD**" button as shown in the screenshot below.

<figure><img src="/files/mnQf3IdddFtGP1310cgL" alt=""><figcaption></figcaption></figure>

### How to transfer subscription to a different email address?

To transfer your Mail Rocket Premium subscription to another email address, follow these steps:

1. Go to support page -> [<mark style="color:purple;">Contact & Support</mark>](https://mailrocket.io/support)
2. Fill in the support form and let us know your current email address and the one you would like to use instead. We will manually transfer the subscription.


# Troubleshoot issues


# Template mismatch

When previewing an email template or sending/scheduling a campaign, Mail Rocket validates the selected template in the background. If any variable in the email template is missing from your contact list, it will display a "Mail Merge Issue - Template Mismatch" warning.

{% hint style="success" %}
If you feel the email template is normal, feel free to continue sending emails.
{% endhint %}

<figure><img src="/files/HGXZbxZhfxSgtL7mLfoz" alt=""><figcaption></figcaption></figure>

### How to fix "Empty variables detected"?

In the above screenshot, empty variable detected is **{{ namp }}.** This means column **"namp"** is missing from your contact list.

The screenshot below shows the initial contact list.

<figure><img src="/files/5NUc6Cox0J5388bhng1y" alt=""><figcaption></figcaption></figure>

Add a column called **"namp"** along with its values as shown in the screenshot below.

<figure><img src="/files/aTJIzpbwrmyB5htIfREB" alt=""><figcaption></figcaption></figure>

After all the columns needed are added, restart Mail Rocket.


# Contact