# Email tracking

Track emails sent in real-time and gain valuable insights into recipient engagement with Mail Rocket's advanced email tracking capabilities.

{% hint style="success" %}
Email tracking is a Mail Rocket Premium feature.\
[<mark style="color:purple;">Upgrade to Premium</mark>](https://mailrocket.io/pricing)
{% endhint %}

### How to enable email tracking

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="https://2708547714-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQ2Oq7wXz6MEOz8Y4u8DP%2Fuploads%2FuCaeXwX4zYcFdvVuRncr%2FScreenshot%202024-04-28%20at%205.58.41%20PM.png?alt=media&#x26;token=745e0a5a-2a93-450a-982f-c6e31f18fc42" alt=""><figcaption></figcaption></figure>

* Select "**Email Tracking (Opened and Clicked)**" under More Options while creating mail merge.

<figure><img src="https://2708547714-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQ2Oq7wXz6MEOz8Y4u8DP%2Fuploads%2FKDI0n996erRerIo6tK6R%2FScreenshot%202024-05-05%20at%2012.44.26%20AM.png?alt=media&#x26;token=30ea9196-ab1b-494b-80a3-621f5abdde0b" alt=""><figcaption></figcaption></figure>

### **How to check mail merge status in Google Sheets**

After sending emails, a "**Mail Merge Status**" column is created in your spreadsheet, indicating whether emails were sent successfully, opened, or clicked.

* **SENT**: Indicates that the email was sent successfully.
* **OPENED**: Indicates that the recipient opened the email.
* **CLICKED**: Indicates that a link within the email was clicked.
* **UNSUBSCRIBED**: Indicates that the recipient has unsubscribed.

{% content-ref url="unsubscribe-link" %}
[unsubscribe-link](https://docs.mailrocket.io/getting-started/advanced-features/unsubscribe-link)
{% endcontent-ref %}

<figure><img src="https://2708547714-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQ2Oq7wXz6MEOz8Y4u8DP%2Fuploads%2Fg057SXe64VILpTsUF85G%2Fimage.png?alt=media&#x26;token=2a91c5cb-763a-487c-9210-f89327996330" alt=""><figcaption></figcaption></figure>

### Open Tracking report

Once all emails have been sent, Mail Rocket generates a comprehensive tracking report that shows the number of emails sent, opened, clicked and unsubscribed.&#x20;

Access the tracking report conveniently from the Add-ons menu under extensions > Mail Rocket: Mail Merge For Gmail > Open Tracking Report.

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The tracking report sidebar provides insights into open and click rates:

* **Open Rate**: Indicates the percentage of emails that were opened by recipients.
* **Click Rate**: Indicates the percentage of emails containing clickable links that were clicked by recipients.

<figure><img src="https://2708547714-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQ2Oq7wXz6MEOz8Y4u8DP%2Fuploads%2FAuW3dPmJduaWZU0s0ZJT%2FScreenshot%202024-05-01%20at%204.55.41%20PM.png?alt=media&#x26;token=522b7293-102d-4164-bc1d-064b520bfc99" alt=""><figcaption></figcaption></figure>

**Refreshing Stats:**

To update the tracking stats in the report, simply click the refresh icon located at the bottom left corner of the sidebar.

**Accessing Tracking Data:**

The tracking report displays data from the first "Mail Merge Status" column in the spreadsheet. To view tracking data from previous campaigns, select the "Mail Merge Status" columns accordingly.

**Accuracy of Email Tracking:**

Mail Rocket tracks opens and clicks in real-time using industry-standard methods, such as adding a small image (1x1 pixel) to each email. However, email tracking accuracy may vary due to email providers' policies on image loading and privacy settings.

* **Open Tracking**: The accuracy of open tracking depends on email providers' behavior regarding image loading and privacy settings.
* **Click Tracking**: Each tracked link is uniquely identified to your account, ensuring accurate click tracking while preserving email deliverability.