Email tracking
Last updated
Last updated
Track emails sent in real-time and gain valuable insights into recipient engagement with Mail Rocket's advanced email tracking capabilities.
Email tracking is a Mail Rocket Premium feature. Upgrade to Premium
Go to extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge
Select "Email Tracking (Opened and Clicked)" under More Options while creating mail merge.
After sending emails, a "Mail Merge Status" column is created in your spreadsheet, indicating whether emails were sent successfully, opened, or clicked.
SENT: Indicates that the email was sent successfully.
OPENED: Indicates that the recipient opened the email.
CLICKED: Indicates that a link within the email was clicked.
UNSUBSCRIBED: Indicates that the recipient has unsubscribed.
Once all emails have been sent, Mail Rocket generates a comprehensive tracking report that shows the number of emails sent, opened, clicked and unsubscribed.
Access the tracking report conveniently from the Add-ons menu under extensions > Mail Rocket: Mail Merge For Gmail > Open Tracking Report.
The tracking report sidebar provides insights into open and click rates:
Open Rate: Indicates the percentage of emails that were opened by recipients.
Click Rate: Indicates the percentage of emails containing clickable links that were clicked by recipients.
Refreshing Stats:
To update the tracking stats in the report, simply click the refresh icon located at the bottom left corner of the sidebar.
Accessing Tracking Data:
The tracking report displays data from the first "Mail Merge Status" column in the spreadsheet. To view tracking data from previous campaigns, select the "Mail Merge Status" columns accordingly.
Accuracy of Email Tracking:
Mail Rocket tracks opens and clicks in real-time using industry-standard methods, such as adding a small image (1x1 pixel) to each email. However, email tracking accuracy may vary due to email providers' policies on image loading and privacy settings.
Open Tracking: The accuracy of open tracking depends on email providers' behavior regarding image loading and privacy settings.
Click Tracking: Each tracked link is uniquely identified to your account, ensuring accurate click tracking while preserving email deliverability.
