> For the complete documentation index, see [llms.txt](https://docs.mailrocket.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mailrocket.io/getting-started/advanced-features/email-tracking.md).

# Email tracking

Track emails sent in real-time and gain valuable insights into recipient engagement with Mail Rocket's advanced email tracking capabilities.

{% hint style="success" %}
Email tracking is a Mail Rocket Premium feature.\
[<mark style="color:purple;">Upgrade to Premium</mark>](https://mailrocket.io/pricing)
{% endhint %}

### How to enable email tracking

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="/files/Y5VFVZSrachfLtxYXHyy" alt=""><figcaption></figcaption></figure>

* Select "**Email Tracking (Opened and Clicked)**" under More Options while creating mail merge.

<figure><img src="/files/FozsX9FCANQqhBZavt1j" alt=""><figcaption></figcaption></figure>

### **How to check mail merge status in Google Sheets**

After sending emails, a "**Mail Merge Status**" column is created in your spreadsheet, indicating whether emails were sent successfully, opened, or clicked.

* **SENT**: Indicates that the email was sent successfully.
* **OPENED**: Indicates that the recipient opened the email.
* **CLICKED**: Indicates that a link within the email was clicked.
* **UNSUBSCRIBED**: Indicates that the recipient has unsubscribed.

{% content-ref url="/pages/g4xuJBRzwY4N8i8mhRja" %}
[Unsubscribe Link](/getting-started/advanced-features/unsubscribe-link.md)
{% endcontent-ref %}

<figure><img src="/files/Xcnh29B4zsJOVtNsvuKA" alt=""><figcaption></figcaption></figure>

### Open Tracking report

Once all emails have been sent, Mail Rocket generates a comprehensive tracking report that shows the number of emails sent, opened, clicked and unsubscribed.&#x20;

Access the tracking report conveniently from the Add-ons menu under extensions > Mail Rocket: Mail Merge For Gmail > Open Tracking Report.

<figure><img src="/files/w9Z9EP9UKNkmQ8Pf0qpy" alt=""><figcaption></figcaption></figure>

The tracking report sidebar provides insights into open and click rates:

* **Open Rate**: Indicates the percentage of emails that were opened by recipients.
* **Click Rate**: Indicates the percentage of emails containing clickable links that were clicked by recipients.

<figure><img src="/files/Ij6GEm9MPpyRKebOMmBn" alt=""><figcaption></figcaption></figure>

**Refreshing Stats:**

To update the tracking stats in the report, simply click the refresh icon located at the bottom left corner of the sidebar.

**Accessing Tracking Data:**

The tracking report displays data from the first "Mail Merge Status" column in the spreadsheet. To view tracking data from previous campaigns, select the "Mail Merge Status" columns accordingly.

**Accuracy of Email Tracking:**

Mail Rocket tracks opens and clicks in real-time using industry-standard methods, such as adding a small image (1x1 pixel) to each email. However, email tracking accuracy may vary due to email providers' policies on image loading and privacy settings.

* **Open Tracking**: The accuracy of open tracking depends on email providers' behavior regarding image loading and privacy settings.
* **Click Tracking**: Each tracked link is uniquely identified to your account, ensuring accurate click tracking while preserving email deliverability.