> For the complete documentation index, see [llms.txt](https://docs.mailrocket.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mailrocket.io/getting-started/advanced-features/personalized-link.md).

# Personalized link

Mail Rocket allows you to include personalized hyperlinks in your email campaigns, directing each recipient to a unique URL. Follow these steps to create and integrate personalized links seamlessly:

### **Use the =HYPERLINK Formula in Google Sheets**

Create or open your Google Sheets document containing your recipient list.

* Insert a new "**link**" column to your contact list
* Use the `=HYPERLINK` Formula
* For Example, `=HYPERLINK("https://example.com", "Visit Example Website")`

{% hint style="warning" %}
Replace `"https://example.com"` with your desired URL and `"Visit Example Website"` with the text you want to display for the hyperlink.
{% endhint %}

<figure><img src="/files/UV4R92ggh0UDRlA9dWTL" alt=""><figcaption></figcaption></figure>

### **Adding Personalized Links to Your Email Template**

Open Mail Rocket and create a new email template or edit an existing template.

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="/files/Y5VFVZSrachfLtxYXHyy" alt=""><figcaption></figcaption></figure>

* In the email template editor, click on "**Insert variable**" in the toolbar.
* Choose the "**Personalized links**" variable from the dropdown list. This variable will appear only if you have a corresponding "**link**" column in your spreadsheet.

<figure><img src="/files/F1FI6jOvAT4Xk2f4p0hA" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/S9erpT04ab3Qwswp8ed0" alt=""><figcaption></figcaption></figure>


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