# Unsubscribe Link

Including an unsubscribe link in your emails allows recipients to opt out easily, reducing the likelihood of your emails being marked as spam.

### **How to Include an Unsubscribe Link**

Open Mail Rocket and create a new email template or edit an existing template.

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="https://2708547714-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQ2Oq7wXz6MEOz8Y4u8DP%2Fuploads%2FP4fXPYmf2rEHKi2UohhX%2Fimage.png?alt=media&#x26;token=421013da-e4a7-451c-9e23-2642fc2f3150" alt=""><figcaption></figcaption></figure>

* Create a new template or edit an existing template.
* Click on "**Insert Variable**" dropdown.
* From the dropdown menu, choose the "**Unsubscribe Link**" option.

<figure><img src="https://2708547714-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQ2Oq7wXz6MEOz8Y4u8DP%2Fuploads%2FCCoCgiYcnmRH4yiWBsFS%2FScreenshot%202024-05-01%20at%207.34.40%20PM.png?alt=media&#x26;token=75cf4a34-7095-4da9-8343-273ad1f0a789" alt=""><figcaption></figcaption></figure>

* An Unsubscribe Link will automatically be added to the end of your email template.
* Customize the text and formatting of the unsubscribe link as needed.

<figure><img src="https://2708547714-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQ2Oq7wXz6MEOz8Y4u8DP%2Fuploads%2Fz58OMQgoo254RPHpGUTk%2FScreenshot%202024-05-01%20at%207.36.46%20PM.png?alt=media&#x26;token=f6b551d7-a073-40ac-903e-7618263c30d7" alt=""><figcaption></figcaption></figure>