# Unsubscribe Link

Including an unsubscribe link in your emails allows recipients to opt out easily, reducing the likelihood of your emails being marked as spam.

### **How to Include an Unsubscribe Link**

Open Mail Rocket and create a new email template or edit an existing template.

* Go to **extensions -> Mail Rocket: Mail Merge For Gmail -> Create Mail Merge**

<figure><img src="/files/w9Z9EP9UKNkmQ8Pf0qpy" alt=""><figcaption></figcaption></figure>

* Create a new template or edit an existing template.
* Click on "**Insert Variable**" dropdown.
* From the dropdown menu, choose the "**Unsubscribe Link**" option.

<figure><img src="/files/xHk6exq1GBu0fqd161Uh" alt=""><figcaption></figcaption></figure>

* An Unsubscribe Link will automatically be added to the end of your email template.
* Customize the text and formatting of the unsubscribe link as needed.

<figure><img src="/files/ssz3F1tesAl1MBRC4hXU" alt=""><figcaption></figcaption></figure>


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