Sending guidelines
Before sending a large volume of emails using Mail Rocket, it's crucial to follow these best practices to enhance your opening rates and avoid being flagged as spam.
Best Practices for Mail Merge with Gmail
Mail Rocket sends emails directly from your Gmail account and automatically adds a sending delay between each email (This can be customized with Mail Rocket Premium subscription).
This approach maximizes your chances of landing in the primary inbox and reduces the risk of emails being marked as spam compared to other email sending platforms.
To ensure optimal email deliverability and comply with Google's anti-spam policies, follow these guidelines:
1. Warm-up Your Email Account
If your Gmail account is new or has been inactive, start by sending emails to a small list of recipients (e.g., 20 to 50 recipients). Focus on engagement metrics such as open rates before scaling up your campaigns gradually over time.
2. Collect Responses and Engage
The initial email sent to new recipients should aim to generate engagement. Encourage clicks or replies as Gmail values recipient interaction, which sets a positive deliverability precedent for future campaigns.
3. Personalize Your Emails
When sending emails to multiple recipients, it's highly effective to personalize your messages. By tailoring your content to specific audiences, you can significantly enhance engagement and results.
Consider using personalized variables to further customize your emails. For example, personalizing the subject line can notably boost your open rates.
4. Write Naturally
Ensure your email content is concise and free of spam triggers. Follow these do's and don'ts for effective email communication:
Do's:
Use short and informative subject lines.
Keep email content concise with proper spelling and grammar.
Avoid excessive use of images (80% text to 20% image ratio).
Don'ts:
Avoid using excessive uppercase letters or exclamation marks.
Refrain from using a variety of fonts, colors, or misleading links.
5. Optimize Email Structure
Maintain a clean HTML structure by composing emails directly within Mail Rocket or Gmail's text editor. Avoid copying and pasting content from external sources.
6. Clean Contact List
Regularly update your contact list to remove invalid or inactive email addresses. Ensure recipients have opted in to receive your emails to maintain engagement and prevent spam complaints.
7. Provide Opt-out Options
Include clear instructions for recipients to unsubscribe from future emails. Honoring opt-out requests promptly is essential for maintaining compliance and trust.
Caution: Google Account Suspension
Google may suspend your account if you violate their policies. Familiarize yourself with the following articles by Google:
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